Client Background

The Live Like Leo Foundation is a 501(c)(3) nonprofit organization that empowers young minds through international learning programs. The foundation’s mission is to nurture global citizens who lead their communities with empathy, inclusivity, and a broader world perspective. Inspired by Leo’s legacy, the organization provides scholarships for high school students to travel abroad, fostering transformative experiences that shape future leaders.

KaizenCX was engaged in building and scaling the foundation from the ground up, overseeing marketing, business development, fundraising, and digital strategy to ensure long-term sustainability and growth.

Challenges & Business Needs

Building a Nonprofit from the Ground Up
- No existing fundraising structure, branding, marketing, or donor engagement strategy.
- Needed a clear, compelling narrative to attract and retain donors.
Fundraising & Donor Engagement
- Without established donor networks, the foundation required a repeatable fundraising model.
- Needed effective digital campaigns, community events, and corporate partnerships to drive donations.
Community Engagement & Awareness
- The foundation needed to grow visibility and credibility to engage volunteers, students, and donors.
Operational Structure & Business Development
- Required internal systems, workflows, and donor management tools to ensure smooth operations and scalability.

Strategic Approach by KaizenCX

KaizenCX acted as the outsourced executive team, overseeing marketing, fundraising, branding, and operational structuring with a focus on scalability and sustainability.

Brand Development & Digital Strategy

Built the foundation’s website, branding, email marketing, and donor outreach from scratch.
Developed a compelling brand story centered on Leo’s legacy, using storytelling to connect with donors, volunteers, and student families.

Fundraising & Event Execution

Created and launched the “Run Like Leo” virtual fundraiser, establishing a repeatable, scalable fundraising model.
Designed donor engagement strategies, leveraging email campaigns, social media outreach, and sponsorship programs.

Community Engagement & Partnerships

Formed strategic partnerships with schools, businesses, and community organizations to expand donor networks.
Engaged volunteers, corporate sponsors, and student ambassadors to create a strong foundation of support.

Business Development & Operational Growth

Implemented internal systems, workflows, and donor management processes to ensure long-term sustainability.
Developed scalable business development strategies to expand the foundation’s reach and impact.

Achievements & Impact

Built a Fully Operational Nonprofit from Zero

Successfully transitioned the foundation from an idea to a fully structured, donor-supported organization.
Established the foundation’s brand identity, operational framework, and fundraising model.

Fundraising Growth & Sustainability

Launched and scaled the Run Like Leo annual event
Total funds raised exceeded $50,000, directly funding students’ study abroad experiences.

Enhanced Digital Presence & Brand Awareness

Increased website traffic, social media followers, and email marketing engagement.
Developed content strategies that amplified donor engagement and community support.

Community & Global Impact

Hosted highly successful workshops and events, increasing participation and donor involvement.
Established a strong, engaged network of volunteers, donors, and corporate partners.
Elevated awareness about global education and the transformative power of student travel.

Key Takeaways

KaizenCX took the Live Like Leo Foundation from concept to execution, developing a sustainable, repeatable model for fundraising, digital engagement, and business development.

Through strategic marketing, operational growth, and community-driven initiatives, the foundation now has a strong digital presence, established donor networks, and scalable fundraising mechanisms—positioning it for long-term success in student travel and global education.

Client Testimonial
"KaizenCX is not only diligent in planning and execution but also passionate about the work. KaizenCX helped us build our foundation from zero to website, email, and partnership events/initiatives. We are grateful and happy with the quality of service!" – Dinasha C., Founder